Cookie Policy

1. Introduction

This Cookie Policy explains how NuroStride ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website, use our mobile application, or interact with our services.

This policy should be read together with our Privacy Policy and Terms of Service to understand how we collect, use, and protect your information.

By continuing to use NuroStride, you consent to our use of cookies in accordance with this policy, unless you have disabled them through your browser or device settings.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website or use an application. They are widely used to make websites and apps work more efficiently and to provide information to website owners.

2.1 Similar Technologies

We also use similar technologies including:

• Web Beacons: Small graphics that help us analyze how you use our website
• Pixels: Code snippets that collect information about your interactions
• Local Storage: Technology that stores information locally on your device
• Session Storage: Temporary storage that expires when you close your browser
• SDKs: Software development kits that help us understand app usage

2.2 How Cookies Work

Cookies allow us to:

• Remember your preferences and settings
• Provide personalized content and recommendations
• Analyze how you use our services
• Improve security and prevent fraud
• Deliver relevant content and advertisements

3. Types of Cookies We Use

We categorize cookies based on their purpose and duration:

3.1 By Duration

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period or until you delete them

3.2 By Purpose

• Essential Cookies: Necessary for basic website functionality
• Analytics Cookies: Help us understand how you use our services
• Functional Cookies: Enable enhanced features and personalization
• Advertising Cookies: Used to deliver relevant advertisements

3.3 By Ownership

• First-Party Cookies: Set directly by NuroStride
• Third-Party Cookies: Set by external services we use

4. Essential Cookies

These cookies are strictly necessary for our website and application to function properly. They cannot be disabled without affecting the core functionality of our services.

Essential cookies enable:

• User authentication and account access
• Security features and fraud prevention
• Shopping cart and payment processing
• Basic website navigation and functionality
• Remembering your cookie consent choices

5. Analytics Cookies

We use analytics cookies to understand how visitors interact with our website and application. This helps us improve our services and user experience.

Analytics data helps us:

• Understand which features are most popular
• Identify areas for improvement
• Analyze user journey and behavior patterns
• Measure the effectiveness of our marketing
• Optimize performance and load times

Data Privacy: Analytics data is anonymized and aggregated where possible. We do not link analytics data to personally identifiable information without your explicit consent.

6. Functional Cookies

Functional cookies enable enhanced features and provide a more personalized experience based on your preferences.

Functional cookies provide:

• Personalized dashboard and interface
• Saved preferences and settings
• Social media integration features
• Enhanced user experience customization
• Improved performance based on usage patterns

7. Advertising Cookies

We may use advertising cookies to deliver personalized advertisements and measure their effectiveness. These cookies track your browsing activity across different websites.

Your Advertising Choices:

• You can opt out of personalized advertising through the links above
• Use browser settings to block third-party cookies
• Visit the Digital Advertising Alliance opt-out page
• For mobile apps, use your device's advertising ID settings

8. Third-Party Cookies

We work with trusted third-party services that may set their own cookies on your device. We do not control these cookies, and they are subject to the respective third parties' privacy policies.

8.1 Third-Party Services:

• Strava: For fitness data integration
• Stripe: For payment processing
• AWS CloudFront: For content delivery
• Zendesk: For customer support
• Intercom: For user communication

8.2 Social Media Integrations:

When you interact with social media features on our platform, those services may set cookies:

• Strava sharing buttons
• Social login options
• Embedded content from social platforms

Please review the privacy policies of these third-party services to understand their cookie practices.

9. Managing Your Cookie Preferences

9.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Accept only essential cookies
• Customize your preferences by category
• Learn more about each type of cookie

9.2 Granular Controls

You can control cookies by category:

• Essential: Cannot be disabled (required for functionality)
• Analytics: Can be disabled (affects our ability to improve services)
• Functional: Can be disabled (affects personalization features)
• Advertising: Can be disabled (affects targeted advertising)

10. Browser Settings

You can control cookies through your browser settings. Here's how to manage cookies in popular browsers:

10.1 Chrome

1. Go to Settings > Privacy and security > Cookies and other site data
2. Choose your preferred cookie settings
3. You can block all cookies, block third-party cookies, or allow all cookies

10.2 Firefox

1. Go to Options > Privacy & Security
2. Under "Cookies and Site Data," click "Manage Data"
3. You can remove specific cookies or clear all data

10.3 Safari

1. Go to Preferences > Privacy
2. Choose how to handle cookies and website data
3. You can block all cookies or allow cookies from visited websites only

10.4 Edge

1. Go to Settings > Cookies and site permissions
2. Choose your cookie preferences
3. You can manage exceptions for specific sites

Note: Disabling all cookies may affect website functionality and your user experience.

11. Mobile App Settings

For our mobile application, you can manage tracking preferences through your device settings:

11.1 iOS Settings

• Go to Settings > Privacy & Security > Tracking
• Toggle "Allow Apps to Request to Track" on or off
• Manage individual app permissions
• Reset your advertising identifier in Settings > Privacy & Security > Apple Advertising

11.2 Android Settings

• Go to Settings > Privacy > Ads
• Toggle "Opt out of Ads Personalization"
• Reset your advertising ID
• Manage app permissions in Settings > Apps

11.3 In-App Settings

Within the NuroStride app, you can:

• Access privacy settings from your profile
• Control data collection preferences
• Manage notification and tracking settings
• View and delete stored data

12. Do Not Track Signals

Some browsers offer "Do Not Track" (DNT) settings that send a signal to websites indicating you don't want to be tracked.

Our DNT Response:

• We respect DNT signals for non-essential tracking
• Essential cookies will still be used for functionality
• Analytics and advertising cookies will be disabled when DNT is enabled
• You can still manually enable specific cookie categories if desired

Global Privacy Control (GPC): We also recognize and respond to Global Privacy Control signals, which automatically exercise your privacy rights.

13. GDPR and Cookie Consent

For users in the European Union, we comply with GDPR requirements for cookie consent:

13.1 Lawful Basis

• Essential Cookies: Legitimate interest (necessary for service provision)
• Analytics Cookies: Consent (you can withdraw at any time)
• Functional Cookies: Consent (you can withdraw at any time)
• Advertising Cookies: Consent (you can withdraw at any time)

13.2 Your Rights

Under GDPR, you have the right to:

• Withdraw consent for non-essential cookies
• Access information about cookies we use
• Request deletion of cookie data
• Receive information about data sharing
• Lodge a complaint with supervisory authorities

13.3 Consent Management

We ensure that:

• Consent is freely given, specific, informed, and unambiguous
• Non-essential cookies are only set after consent
• You can withdraw consent as easily as you gave it
• Consent records are maintained for compliance purposes

14. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in our cookie usage
• New technologies or services
• Legal or regulatory requirements
• Industry best practices

When we make significant changes:

• We'll update the "Last updated" date at the top
• We'll provide notice through our website or app
• We may request renewed consent where required
• Previous versions will be archived for reference

We encourage you to review this policy periodically to stay informed about our cookie practices.

15. Contact Us

If you have questions about our use of cookies or this policy, please contact us:

For technical support with cookie settings or website functionality, please contact our support team through the app or website.

Data Protection Officer: For GDPR-related cookie inquiries, you can also contact our Data Protection Officer at dpo@nurostride.com